Our story
Independent
by design.
Hurst & Co.
“What should time feel like
on the wrist?”
Hurst & Co. is an independent watch brand built on craftsmanship, engineering integrity and timeless design. Each watch begins with a search for balance: strength and refinement, modern precision and heritage inspiration.
Case geometry. Finishes. Proportions. Details considered until they belong together. The intention is a watch that feels grounded, substantial and quietly powerful.
The design language
Nothing designed
for noise.
Clean lines, purposeful materials and carefully considered proportions define the aesthetic. Nothing is added without reason.
Meet the Sebring
The connection
Time. Purpose.
Motorsport.
Hurst & Co. is the official timepiece of the Porsche Sprint Challenge.
Explore the paddockThe Raceborn story
A connection measured in time.
As the official timepiece of the Porsche Sprint Challenge, Hurst & Co. brings its approach to watchmaking into a world where time carries purpose. At the circuit, every moment belongs to a larger story: preparation, focus and the pursuit of a better lap.
That connection gives the Raceborn name its context. It speaks to the meeting of independent watchmaking and the discipline of motorsport.
Every Sebring shares that Raceborn identity. Across dial colours and wearing options, the collection carries a common design language: considered proportions, clear details and a connection to the track.
The Porsche Sprint Challenge timepiece is part of that story. The wider Sebring collection carries it forward, from the paddock to everyday life.
Our partner & strap provider
The finishing
touch.
A personal connection, down to the strap. Zenio is Hurst & Co.’s partner and strap provider, bringing a considered approach to the details you feel every day.
Discover Zenio ↗