The logo of Hurst & Hurst & Co., featuring a black shield with a crown and ampersand, and the company name in white text.

Time Powered by Purpose

Hurst & Co is an independent watch brand built on craftsmanship, engineering integrity, and timeless design.

A close-up of a silver luxury wristwatch with a black dial, red accents, and a stainless steel bracelet.
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At Hurst & Co, every watch begins with a question:
What should time feel like on the wrist?

The answer lives in balance between strength and refinement, modern precision and heritage inspiration.

Clean lines, purposeful materials, and carefully considered proportions define the aesthetic. Nothing is added without reason. Nothing is designed for noise.

The result is a watch that feels grounded, substantial, and quietly powerful.

Our WATCHES

Silver wristwatch with chronograph features and a metal link band.

Sebring Raceborn Classic

Close-up of a luxury watch with a black dial, red accents, and a black leather strap with red stitching.

Sebring Raceborn 75

Close-up of a luxury wristwatch with a silver dial, black leather strap with red stitching, chronograph sub-dials, and a tachymeter scale on the bezel.

Sebring Raceborn Heritage

Promotional banner for The Paddock Giveaway featuring a luxury watch and a race car. The text includes details about the giveaway and sponsors.
JOIN THE GIVAWAY

Before Hurst & Co became a brand, it was an obsession.

Studying case geometry. Testing tolerances. Refining finishes.
Rebuilding movements until every component aligned with intention. Each prototype carried lessons. Each mistake refined the vision. Nothing rushed.

Only patience and the quiet determination to create something worthy of being worn every day.